For med spa and skin clinic owners
Your next 20 bookings are already in your booking system.
We bring your past clients back through the door. No ads, no strangers to chase. Just the people who already know you, trust you and have paid you.
Free for the first three Calgary clinics. We only ask for a testimonial.
Sound familiar?
You've probably tried an agency.
Thoughts every owner has had. Not testimonials, we are too new for those.
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An owner-injector, 1 chair
Leads that never answer.
The agency sent me forty leads. I called every one of them between patients. Three picked up. None booked.
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A laser clinic owner, 3 staff
No-shows and price shoppers.
The ones who did book only wanted the special. Half of them never showed up, and the half that did never came back.
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A med spa owner, 2 rooms
Results that fizzle by month three.
Month one looked promising. By month three I was paying the retainer for nothing, and nobody could tell me why.
Meanwhile, the patients who loved their results last year haven't heard from you since their last appointment.
The aha
Why ads were never going to work for you.
Ads sell you to people who have never met you. Every lead starts at zero trust, so you pay to earn it, one stranger at a time, and the moment you stop paying, the leads stop.
The people most likely to book with you next month already have. They are sitting in your booking system, and nobody has messaged them since their last appointment.
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Chasing strangers
- 1,000 strangers shown an ad
- 40 leads960 drop off
- 12 answer the phone28 drop off
- 4 show up8 drop off
- 1 books again3 drop off
Trust starts at zero. Cost starts high.
Illustrative numbers, not a forecast.
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Bringing back past clients
- A name from your booking system
- One message, from a real person
- A reply
- Booked, deposit paid
Trust already there. A fraction of the cost.
They know you. They trust you. They've paid you.
Bringing one back costs about a fifth of winning a stranger.
Harvard Business Review puts a new customer at five to 25 times the cost of keeping one.
How it works
Three steps. One real conversation at a time.
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We build your come-back offer.
One call, about 30 minutes. We pick your main treatment and shape an offer a past client says yes to. It doesn't have to be a discount. You approve every word.
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We message your past clients.
You export your past clients from your booking system. We write to them from a real person's name at your clinic, one at a time, in plain words: a short email and a simple question. Anyone who says no is left alone.
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They book, with a deposit.
Someone replies. We keep the conversation going, answer the questions and get the appointment booked with a deposit so it holds. You see it land in your own calendar.
You do the treatment. We do the asking.
Is this for you?
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This is for you if
- You own and run a med spa, a laser and skin clinic, or a body contouring, IV or weight-loss clinic in Canada.
- Your team is one to five people and you are one of the people in the treatment room.
- Your booking system holds at least a year of past clients.
- You have one main treatment people should come back for.
- You have paid for ads or an agency before and are tired of paying for strangers.
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This is not for you if
- You want more new leads or someone to run ads. We don't run ads.
- Your clinic opened this year and there are no past clients yet.
- You want a text blast with a discount code to the whole list.
- You want a dashboard. You get booked appointments in your calendar instead.
Money on the table
How much is sitting in your booking system?
Drag to the number of clients in your booking system. Under Canada's anti-spam law, anyone who visited in the last two years can be emailed.
in bookings from one come-back campaign, as an estimate.
Estimate only. Uses $6 per past client, a figure one reactivation provider reports as its average; it is not our result yet. Your number depends on your list and your average visit.
Free for the first three Calgary clinics. In return we ask for one honest testimonial.
After those three, we talk about price on the call. No retainer, no long contract. [[Charl to confirm "no retainer, no long contract"]]
Book a 15-minute callWho is asking
Charl du Toit, founder
I started Booked Labs because every agency pitch a clinic owner gets is the same: more ads, more strangers, more money out the door before a single person walks in.
[[One or two true lines on Charl's background and why he chose past clients over ads.]]
Calgary is where I'm starting, with three clinics, for free, so the first results come from real Calgary patients and not from a slide deck. [[Charl to confirm wording]]
If that sounds like your clinic, book the call. If it isn't, reply "no thanks" to my email and you won't hear from me again.
Charl
Questions owners ask
What do I need to give you?
Three things. An export of your past clients from your booking system (name, email, last visit, last treatment; most systems do this in a few clicks). About 30 minutes on a call to build the come-back offer. And a name at your clinic for the emails to come from. You approve the words before anything is sent.
Who sends the emails, and do I see the replies?
We write and send them, from a real person's name at your clinic. Every reply is visible to you, and every booking lands in your own calendar. [[Charl to confirm the sending setup and how the owner sees replies]]
Is it legal to email them?
Yes, when they have bought from you in the last two years. Canada's anti-spam law treats a purchase as an existing business relationship, and consent to email is implied for two years from that purchase. Every email carries your clinic's name and mailing address and a working unsubscribe option, and anyone who unsubscribes is removed within ten business days. People who last bought more than two years ago are left off the list.
How long does it take?
We set the offer in one call. The first emails go out within days of that call, and replies and bookings come in over the weeks that follow. You get the dates on the call. [[Charl to confirm "within days"]]
What if my list is small?
Count two years of appointments before you decide it is small. Many clinics have more names than they expect. Send the export and we tell you straight on the call whether it is worth doing.
Will my patients feel spammed?
Each email comes from one person's name at your clinic, is a few lines long, and asks a question. There is no price list and no booking link in the first message. Anyone who replies "no thanks" is left alone.
Do you run ads?
No. No ads, no boosted posts, no lead forms. We only contact people who have already been to your clinic and paid you.
What does it cost after the free spots?
We talk about that on the call. There is no retainer and no long contract, and your client list stays yours.
Your past clients are one message away.
Book a 15-minute call15 minutes, no slides. We look at your list and tell you straight whether it is worth doing.